IKAR in Mass Media

Agriculture Ministry to promote Russian products abroad

07 июля 2017 года

Izvestia: Agriculture Ministry to promote Russian products abroad

In a move to advertise traditional Russian products with an emphasis on their origin of locality, such as Vologoda butter, Bashkir honey, Altai cheese and Krasnodar wines internationally, the Agriculture Ministry is drafting a plan to promote domestic agriculture products, delicacies and beverages, Izvestia reports. "The plan is to have selection criteria for products with a specific place of origin and high export potential when registered and promoted as a specific-locality ‘brand’," a source in the ministry told the newspaper, adding that “it will provide the groundwork for a long-term strategy of developing and promoting regional sub-brands and laying out a range of implementation tools.” The plan is to submit the draft for consideration after July 10.

Director General of the Institute for Agricultural Market Studies Dmitry Rylko considers the Ministry’s initiative to be timely and promising, though Russian products are not very popular abroad. He also thinks that promoting exports will not only help raise awareness of the marketed goods on international markets but also improve their quality. "The issue is about promoting premium-segment products, which will also foster tourism internationally," he said.

Russia’s exports of foodstuffs and agricultural products amounted to $5.8 bln in January-April 2017, a 12.9% increase year-on-year, Izvestia writes with reference to the data provided by the Federal Customs Service. Exports of wheat and vodka were among biggest gainers in the reporting period, with a 17% and 4.5% increase, respectively. However, in the first quarter of this year, the share of food accounts for only 4.7% of Russia’s total exports structure, according to Russian Export Center (REC), with almost 60% taken by exports of oil, petroleum products and natural gas, the newspaper reports.

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Source: TASS | #all | Comments: 0 Views: 89

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